Morphus, London

The eternal adventure

A dynamic climbing structure with a digital app to safely experience the most amazing canyons in the world and evolve your physical and mental state of mind to exceed your expectations. The canyon adventure story inspired the name, brand and the product look and feel. Each Morphus is mapped with specific routes, bespoke grooves and colours to recreate the tactile experience of different canyons. Workouts can be customized for other sports. A folder with a built-in screen and bespoke film was used for the launch of this new lifestyle product.

Strategy
Naming
Branding
Print
Digital
Product