The Life, Korea

Build a nest

The idea of a bird picking up sticks to build a nest, just like a customer picks up furniture to build their home, creates this new Korean based homeware retail brand. It captures the brand's values: simplicity, sustainability and approachability. The 3,300 sqm homeware furniture store offers over 5,000 products and will be rolled out throughout Korea. The brand idea attracts and inspires customers and takes them onto a memorable omnichannel shopping experience.

With Conran and Partners

Strategy
Branding
Print
Packaging
Wayfinding
Environment
Digital