Moyun, Beijing
The universal language
Dancing ink, the essence of our created name, comes alive in our emoji-centric branding for Beijing Institute of Fashion Technology BIFT. Cultures unite through a universal language in a welcome box, with a video booklet showcasing two models turning emotions into distinctive emojis. They transcend cultural barriers, fostering a global connection. Rooted in Moyun, our project redefines expressive, immersive communication and embodies creativity and expression.
Strategy
Naming
Branding
Print
Packaging
Digital
